PR: What Not to Do: Forget to Tell Us What the Reprint Book Is About

I’m really glad we’re living in a golden age of comic reprints, with all kinds of terrific books and strips easily available. However, too many times, when announcing a new reprint project, publishers assume readers already know about the comic. I know those decision-makers are familiar with how great the project is, or presumably, they wouldn’t choose to republish it, but particularly when you’re reprinting something from more than five years ago, there’s a whole generation of potential customers that […]

Read more

How Not to Approach Someone at a Convention

Earlier this year at a convention, I had an odd encounter that seemed like it could be a learning experience for some. After appearing on a panel, during that time when people are filing out and in of the room, I was approached by someone who rudely demanded, “You were on the panel — who are you?” I repeated my name and website, and he said he had a website and what its URL was. When silence indicated that no […]

Read more

PR: What Not to Do: Omit Key Info From Review Copies

I’ve really come to appreciate PDF review copies. They’re easy to access from multiple locations and devices, they don’t take up shelf space, and they don’t have delays between the query and the receipt of the actual comic. They’re easy for publishers to send out without cost, too. However, they’re so easy to send that it seems some people might not be paying enough attention when mailing. I recently got an email that included the cover of the comic offered […]

Read more

PR: What Not to Do: Share Too Much of Your Business

A company whose works I’ve recommended in the past sent out this press release recently. ACTION LAB’S ZOMBIE TRAMP GOES IN HOUSE! The popular Danger Zone series becomes Action Lab Entertainment’s first company funded series. Dan Mendoza’s grindhouse revenge series, Zombie Tramp, started it’s undead rise as a critically acclaimed independent title that recently saw new life at Action Lab Entertainment’s mature readers Danger Zone imprint. The Story follows Janey Bell, Hollywood’s most popular high-priced call girl, who through the […]

Read more

PR: What Not to Do: Be a Kickstarter Jerk

Kickstarter is so easy to use that a lot of people are rushing into it who don’t have the skills necessary to run their own business, especially when it comes to marketing. With so many people using it for comics, it can be difficult to get attention and meet your pledge goal (especially if you’re asking for thousands of dollars). Many Kickstarters know that they need to get mentions and links to succeed. Earlier today, I got one of those […]

Read more

PR: What Not to Do: Send Incomplete Information

I got the following press release from Diamond yesterday, titled “Diamond, Oni Press Extend Distribution Agreement”. Diamond Book Distributors has extended its agreement with one of independent comics’ most respected and innovative publishing houses, Oni Press. DBD will continue to provide sales, distribution, and marketing services for Oni Press, selling its graphic novels and other merchandise into book stores, mass-market merchandisers, libraries and other outlets worldwide. “We’re very excited to continue our relationship with Diamond Book Distributors,” said Joe Nozemack, […]

Read more

PR: What Not to Do: Release Wishful Thinking

This is, perhaps, one of the oddest press releases I’ve ever seen, since it basically says “we’re talking and we hope we get to do this”. Tomorrow, I’m putting out a press release that says I hope I can get Adam Hughes to draw a script I’m writing. From Ape Entertainment: Ape Entertainment hopes to set up shop on Sesame Street! Ape Entertainment announced today that it is currently negotiating with Sesame Workshop for the right to produce a series […]

Read more

PR: What Not to Do: Forgetting Where You Are

It’s very important, with a press release, to realize that you’re talking to an international audience. So if you want coverage for your local event, it’s a huge help if you put the physical site of your news in at least the first paragraph of your release. I was reminded of this with a recent email. The headline conveniently said “A Comic Ship Is Reaching Out to Local Artists: The Shop Will Be Hosting a Monthly Art Jam and Other […]

Read more
1 2 3 4