- Posted by Johanna on September 27, 2006 at 8:42 pm
- Category: Digital and Webcomics
Platinum Studios must have a great press agent. Although they have yet to publish a comic, they’re written up in the NY Times, this time for being webcomic leaders.
I can’t begin to count the inaccuracies and misleading statements in this piece. How about the first paragraph, which says that the webcomic audience is “limited to a niche group of comic book creators and their most ardent followers”? Webcomics are more widespread and have more outreach than print serial comics.
Platinum’s chairman, Scott Rosenberg, “aims to change that”, in a PR cliché. How to do that? Buy an already established webcomic site, try to take credit for its accomplishments, and rip off creators.
The revamped DrunkDuck site will continue to encourage the growth of independent comic book creators by distributing their work digitally at no cost to them or to consumers, Mr. Rosenberg said.
You mean like so many other webcomic sites?
But a crucial difference, he said, will be in how Platinum plans to use the site to create a broad mix of revenue streams, “full-circle commercialization,” for the company and its content contributors.
For example, Mr. Rosenberg said he planned aggressive marketing of the site — which already receives a million unique viewers a month, mostly drawn by word of mouth — coupled with advertising sales. While the advertising revenue would not be shared with the comic creators, artists would share in the revenue from downloadable comics for cellphones and mobile media devices like iPods, comics-related ring tones, wallpaper and items like T-shirts or plastic scale models of comic book characters.
That “no ad revenue to creators” is a big problem; what is Platinum providing that they should benefit off others’ work? And note that they’re still not publishing print comics, planning instead on buzzword spinoffs. But here’s the kicker:
Product creators, Mr. Rosenberg said, can expect to receive 10 percent of the adjusted gross revenue earned by sales.
That’s incredibly minimal, especially considering that all kinds of strange accounting can be covered by “adjusted”.