IDW Becomes Premier Publisher

Congratulations to IDW Publishing, which today was announced as a Diamond Comic Distributors Premier Publisher. What does that mean? They get to be in the front half of the Previews catalog, which has always been rumored to get a company more eyeballs and sales. (Speculation has it that some retailers stop reading after the premier section.) IDW products are also able to be featured on the catalog cover, in rotation with the other premier publishers (DC, Marvel, Image, and Dark Horse).

Most interesting about this report, I think, is the statement “last year [IDW] was the No. 4 publisher, behind Dark Horse”. I read that to mean that IDW now sells more than Image does. Which makes sense, when I stop to think about it. IDW has lots of recognized franchise titles of interest to the male customers of the direct market — G.I. Joe, Transformers, Star Trek — while Image has … Walking Dead? Spawn? IDW has also been expanding into works for kids and classic comic strip reprints to diversify their line.


3 Responses to “IDW Becomes Premier Publisher”

  1. The West Coast Era of Comics » Comics Worth Reading Says:

    […] superhero comic companies come out of New York book culture, while newer, growing publishers like IDW or Boom! are California-based. Marvel (East Coast) has been acquired by Disney (West Coast), while […]

  2. Coming Up: Graphic Novels Due June 2010 » Comics Worth Reading Says:

    […] to the big game, IDW. I didn’t realize how much of their line depended on licensing, though — if it’s […]

  3. Boom Steers Retailers to Haven Distributors » Comics Worth Reading Says:

    […] aren’t scared of Diamond any more, and they now have options. If you’re one of the big (now) five, then I’m sure Diamond serves your needs well. But if you’re not, you may get a better […]




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