- Posted by Johanna on May 11, 2010 at 4:58 pm
- Category: LinkBlogging
Before I start, I’m sorry there are no pictures here, but I believe you’re smart enough to keep reading even without some loosely connected image to draw your eye.
Books Are Perennials
I’ve slammed Marvel before for not understanding how to handle book-format comics, and now it’s DC’s turn. Via speedforce.org comes a stunning survey of which key DC books are out of print. This should not happen, especially when we’re talking about items in a series. You cannot sell book five to most customers if they can’t get book four. Especially now that DC is all about the long story and never-ending continuity. As the anonymous writer points out:
But for those interested in the “full story,” and given the rise of interest in trade paperbacks and the number of readers I hear from who’ve “gone back to the beginning” to follow the DC Universe in trade form, it’s disappointing that seminal crossovers like Underworld Unleashed and Final Night shouldn’t be easy to find. That one can’t read the ground-breaking Batman story No Man’s Land, which includes the beginnings of the conflict between Two-Face and now-Question Montoya, is equally sad (if ever a series deserved omnibus collecting, it’s No Man’s Land). And that as a new Flash series begins, the collections of the well-regarded previous Flash series by the exact same writer aren’t available? Surely there’s some profit to be made in those books being around.
Comic publishers, though, are used to thinking of the short-term serial. And since they put out so many series and collect so much (some of which shouldn’t have been published in the first place, let alone in a long-term format), their back catalog has become very unwieldy, and something’s got to give. At least this gives retailers and speculators something to mark up now that the back issue market is mostly worthless. But I persist in thinking that books should be kept in print.
Smart Advice, Foolish Choice
You’ve likely already seen this link, but I wanted it where I could find it when I looked for it in future, and heck, maybe you haven’t. Shaenon K. Garrity gives you all the advice you need on publishing your first comic. Her points are immensely realistic about what it will and won’t do for you, and she sticks to the basics, including actually doing the work.
Two Smart Guys Talking
Tom Spurgeon interviewed Brian Hibbs, noted direct market retailer.
[Spurgeon on Hibbs:] His Comix Experience isn’t one of the giants in terms of units moved, but the San Francisco-based store has long been a leading light of one of comics’ most potent communities. Hibbs is an activist on behalf of his peers and thinks through the issues of the day in a way that gives him influence in place far away from his San Francisco doorstep. He sued Marvel and won a settlement beneficial to his entire peer group.
They cover a lot of what makes the comic shop direct market such a unique beast. Spurgeon seems to miss the good old days of a few significant indy/alternative comic titles that everyone read, back in the days when Love and Rockets was a periodical comic. Hibbs answers why books like that aren’t stocked for the long term any more:
The nature of the Marvel and DC superhero comics is that you basically have a no more than 30-day window to sell 95 percent of them. There are certainly things outside of that that you can continue to sell, but if you look at your mid-list books, you don’t sell those by the first weekend, they never sell ever. I think that a lot of stores are looking at alt-books for their initial window and that’s all they’re stocking for. I think that it’s we have memories like elephants going on. I’m sure there are retailers that would tell you about the black and white boom and how black and white books don’t sell because of that. Even though that was 25 years ago, or whatever it was. I think that we far too often as a class let the past inform us more than it should.
That’s a very potent insight. The comic industry rarely forgets, and there are still retailers who don’t support Fantagraphics publications because Gary Groth said mean things about Carol Kalish in 1991.
Spurgeon and Hibbs cover a lot of ground, including digital comics, which Hibbs wants delayed at least six months in order not to harm serialization, which he thinks should be preserved and encouraged as “incredibly helpful and incredibly unique to our business.” They also discuss physical store locations and competition; how Diamond prevents new indy series from becoming successes; the hope for street dates; and much more.
Webcomics.com a Success
I was reading WDC as an informational resource and nothing more; what’s become clear is that Brad’s managed to turn it into something else entirely. If it isn’t already, it’s well on its way to becoming a professional society, with the fringe benefits that go along with it.
I was impressed when I heard that members had gotten C2E2 table discounts and other deals. That is a terrific way to justify the “trade group” subscription fee — by giving it back in valuable deals for members.
The Biggest Problem With Digital
You don’t own your books, as Debbie Ridpath Ohi points out in a cute comic. She found that books she’d purchased through Fictionwise weren’t available on the iPad using the iPhone version of their reader. She goes on to say:
[DRM is] meant to control copying of digital files but from what I can tell, it only ends up ticking off the consumer while content thieves find ways around it. It only takes ONE person to crack the code, and all the effort/hassle that has gone into the DRM for a particular item (an e-book, for instance) becomes worthless. Less than worthless, actually, because of the problems encountered by a consumer who LEGITIMATELY BOUGHT the e-book.
Publishers, hungry for money, are now trying to justify the idea that every new device and format means you have to pay again for material you already owned. In short, they’re trying to replace the idea of ownership with a kind of license, so they can take away works from you in the future whenever they want and charge you over and over again. And as she says, the pirates don’t care — they’re happily enjoying their entertainment however they want. It’s only legitimate customers who are frustrated and abused.