- Posted by Johanna on May 21, 2012 at 4:51 pm
- Category: Recipes and Food
I don’t have much to add to this press release, since I don’t drink Scotch, but I find this a clever idea for branding. “Thor” is the kind of name that makes sense for a manly product.
Highland Park Single Malt Scotch Whisky just released its newest whisky, Thor, the first coming in the Valhalla Collection, a range of four unique whiskies, taking inspiration from the legendary Nordic gods. This limited edition release comes out just in time for Father’s Day and is the perfect gift to celebrate Dad and his bold character, just as the Norse god possesses himself. This collectible whisky will also be a welcomed addition to any rare Scotch collection or a great gift for the comic book enthusiast.
Highland Park is distilled in Scotland’s Orkney Islands at the world’s northernmost distillery, resulting in a uniquely flavored Scotch, unlike any other single malt. With only 1,500 being released in the United States, this special liquid is bottled at a robust 52.1% ABV and housed in a unique wooden frame echoing the fearsome contours of a traditional Viking long ship.
The taste and look of Thor mimics the masculine traits of the Nordic god, known to carve valleys into mountains and strike fear into his opponents. It is sure to inspire any dad to find his inner warrior and conquer anything this summer whether he’s head of the house, master of the office, or captain of the grill!
The 16-year-old Scotch, limited to 23,000 bottles worldwide, has a suggested retail price of $199 and the following taste elements:
Nose: Concentrated and forceful, with an explosion of aromatic smoke, pungent fresh ginger, antique copper, stewed plums, and golden syrup. With water, earthy notes emerge, like a garden after a heavy rain shower.
Palate: Thor’s high strength grabs the palate and refuses to let go. Initially dry, with fiery gingerbread, then vanilla, blackberries, fresh mango, peach, and hints of cinnamon. As its big flavours swirl around the mouth, some softer, sweeter notes develop, giving Thor an unexpected layer of complexity and depth.
Finish: The finish thunders on, leaving behind lingering notes of sweet vanilla and an intense spiciness.