Here’s a trailer for Marvel’s The Avengers on Blu-ray, due out September 25.
Although “The Avengers Initiative: A Marvel Second Screen App” is a special feature for the Blu-ray, Marvel has released it now. You can’t follow along with the movie yet, obviously, but they’re rolling out “exclusive content” every other week during July and August, weekly in September until the Blu-ray comes out.
Right now, you can access S.H.I.E.L.D. personnel files for Steve Rogers and Natasha Romanoff, with other characters coming later (including Jasper Sitwell!). Here’s an example, with most of the items being touch-clickable for bigger images and galleries (if you remember that you can swipe to scroll):
You can also play along with with the Item 47 Comic-Con experience — the first activity is a map puzzle of San Diego — or view three “visual effects showcases”, which show the different layers involved in those movie sequences. Not yet unlocked are folders labeled “Comic Book Origins”, “Sync” (presumably with the movie), or “Avengers Initiative Timeline”. These match up with the promise of the ability to “view the major events of the Marvel Cinematic Universe – Phase 1 on the definitive timeline of all 6 movies” and “seamlessly link the characters, stories, and scenes of the movie back to their comic book origins through the interactive Marvel digital reader.”
The app is available for your iPad or iPhone (first time for second screen on that platform).