It’s no surprise that Captain America: The Winter Soldier had a dynamite opening weekend, setting a new box office record for April with a $96+ million take. Internationally, it’s also doing well, taking in more already than the first Captain America made overseas in total. The sequel is expected to far surpass the original overall.
Thus, it’s also no surprise that the struggling Agents of S.H.I.E.L.D. is doing its best to grab some of that success and interest. Marvel sent out a press release yesterday that said:
Nothing will ever be the same for Marvel’s Agents of S.H.I.E.L.D. following the jaw dropping events of the blockbuster film Marvel’s Captain America: The Winter Soldier, now in theaters! In the series’ latest episode “Turn, Turn, Turn,” airing Tuesday, April 8th at 8|7c on the ABC Network, Coulson and his team come face–to-face with the Clairvoyant and must deal with the greatest threat of all … one that will hit closer to home more than they’ve ever imagined.
with the following video clip:
I’m still confused on what this actually means. They talk about how the TV show and film both deal with S.H.I.E.L.D., but didn’t we know that already? Promotion of this kind actually makes me LESS likely to watch the show, since I haven’t had a chance to see the movie yet and I’m now vaguely concerned that I’ll either have something spoiled for me, or I’ll miss something because I won’t know the reference. Of course, it’s probably nothing, just attempted cross-marketing to raise the show’s viewership. And it’s probably a fair assumption on their part that plenty of people did see the movie already, given the ticket sales. I seem to have heard that Clark Gregg as Agent Coulson wasn’t even in the movie, which strikes me as a poor choice, since he’s been the glue of the cinematic Marvel universe so far.