PR: What Not to Do
Here, I point out how press releases and other marketing and publicity tools could have been improved. They’re presented here in order that others might learn from them what NOT to do.
- Immediately Contradict Yourself
- Be a Kickstarter Jerk
- Send Incomplete Information
- Release Wishful Thinking
- Distract With Omission
- Forgetting Where You Are
- Calling the Reviewer Unethical
- Undercutting Your Retail Partners
- Badger Reviewers Into Ignoring You
- Release Provably False Information
- Having a Useless Website
- Asking Reviewers to Jump Through Hoops
- Exploiting Models
- Marvel Announces Siege Won’t Be Reprinted, But It Will
- Free Online Bait and Switch
- New Technology Is No Longer News
- Reading Like a Time Capsule
- Where Do I Get Your Online Comic?
- Insulting Those You Want to Help You
- Clothes Don’t Do That
- Pricing Online Too High
- Raising Price Dramatically After Order
- Not Naming What You’re Promoting
- Screwing up the Political Basics
- Excessive Pricing
- Manga as Coat of Paint
- Women? What Women?
- Non-Exclusive Licenses
- Websites Lacking Key Information
- Nyah, Nyah, You Can’t Have It
- Non-Representative Offensive Covers
- “Now” Available in Two Months
- Scarcity Without Demand
- Not Knowing Your Comic Title
- Marketing a Cancelled Title
- The Sell-Out That Isn’t
- Archie Aiming at Marvel
- Review Copies and Guilt Trips
- Crappy Ads
- Bait-and-Switch Contests
- Weird Phrasing
- Promotional Giveaways
- Killing the Dog
- Ant Apology
- Limited Submissions
- Announcing Non-News
- Plagarism Inspiration
- Copy Protection Problems
- Americanime Hubris
- Being Ungrateful
- Open Book Vultures
- Unreadable Marvel Comics
- Sexy DC Kids’ Book
