The following posts are examples of dumb things comic publishers have done. I point out how press releases and other marketing tools have been badly used and could have been improved. They’re presented here in order that others might learn from them what NOT to do.

• Websites Lacking Key Information
• Avoiding the Direct Market
• Nyah, Nyah, You Can’t Have It
• Non-Representative Offensive Covers
• “Now” Available in Two Months
• Scarcity Without Demand
• Not Knowing Your Comic Title
• Marketing a Cancelled Title
• The Sell-Out That Isn’t
• Archie Aiming at Marvel
• Review Copies and Guilt Trips
• Crappy Ads
• Bait-and-Switch Contests
• Weird Phrasing
• Promotional Giveaways
• Killing the Dog
• Ant Apology
• Limited Submissions
• Announcing Non-News
• Plagarism Inspiration
• Copy Protection Problems
• Americanime Hubris
• Being Ungrateful
• Open Book Vultures
• Unreadable Marvel Comics
• Sexy DC Kids’ Book