On March 3, the Watchmen motion comic DVD is released. It’s 12 episodes, and it comes with a sneak peek of the Wonder Woman direct-to-DVD animated movie (released the same day) and $7.50 movie cash to see the Watchmen movie, which opens three days later on March 6. The DVD lists at $30, with the Blu-ray edition at $35. The Blu-ray also includes the film’s “Prison Break” scene.
$30 for zooming in and out of the comic and a couple of ads? That’s impressive marketing, to get that kind of return on promotional material.