Life With Archie Gains Placement in Toys R Us

Life With Archie cover

The new Life With Archie magazine, following alternate-universe stories with Archie married to either Betty or Veronica, will be carried in the almost-600 US Toys R Us stores, along with some other Archie Comics, beginning in August. Per the press release:

Until recently, Toys Я Us carried a limited selection of magazines and comics. Now, through the combined marketing efforts of Kable News and Select Media Services, Archie Comic Publications, Inc. will have a huge presence in ALL 585 US Toys Я Us stores!

“The partnership with Toys Я Us is a perfect fit. We both focus on providing high quality entertainment to children of all ages,” remarked Archie Comics Publisher, Jon Goldwater. “There is no better combination anywhere than America’s Favorite Teenager and the World’s Greatest Toy Store!”

The ARCHIE comic book and both Sonic titles, SONIC THE HEDGEHOG and SONIC UNIVERSE, will be in a special rack to be located in the Collectors section of every Toys Я Us store. The brand new magazine LIFE WITH ARCHIE will be featured at the checkout, also in all Toys Я Us stores.

Note that they’re only carrying selected titles, and they’re separating the comic-format comics and the magazine. Also, compared to the original Life With Archie cover, the revised one, shown here, has gained some teen star photos and speculation on who could play the characters. Maybe that’s a hint about the “extra star-studded bonus features” promised. Or a cheap way to catch kids’ eyes.

10 Responses to “Life With Archie Gains Placement in Toys R Us”

  1. Mark Says:

    I just want to say, looking at this cover, and especially the one soliciated for issue #3, shows exactly why I didnt want this in a magazing format.

    “Archie’s guide to Glee”, photos of “hotties”, “Justin, Myle and Selena as Archie, Betty and Veronica” WTF?!

    I just want to read the Betty/Archie story in a nice comic… :(

  2. Diana Green Says:

    My understanding is that sales of the Archie line have slumped considerably of late. The “wedding” stuff gave them a bump so now they’re trying other marketing techniques. Fair enough.
    How about just telling a better story? Think that might help?

  3. Johanna Says:

    Mark, I suspect that you’re over 18, and thus not the target market for this. :) Perhaps Archie will create collections later focused on just one marriage or the other? Then you could get what you want.

    Diana, I don’t think sales have slumped. Last time they published sales figures, everything was up slightly. It’s true that they have gone to doing more stunts to capture attention, but that’s what it takes in the comic market sometimes, where consistency is rewarded with declining sales. You have to keep putting yourself in front of people and giving them a reason to pay attention.

  4. Mark Says:

    Amazon actually have the first trade of the title (both stories included) listed for pre-order, but I’m impatient as well as complaining so wont wait for that!

  5. Herb Finn Says:

    What took them so long to get into TRU?

    It’s a no brainer. The Digests should do well in the stores.

  6. Johanna Says:

    Strangely, the digests don’t seem to be included in this deal.

  7. Rascals and tricksters « Good Comics for Kids Says:

    […] Remember when you bought comics on the newsstand? (No? Young whippersnappers!) Anyway, the Archie folks are bringing the comics to the kids again—and the grownups, too—by placing some of their comics in Toys R Us stores. […]

  8. Mark Says:

    Interestingly, or not I suppose it depends, the Married Life is now available for pre order on Amaazon as two seperate titles, rather than the one I said above. You can order Archie loves Betty, or Archie loves Veronica.

    While I will be getting the individual issues (issue one will come later this week with other stuff for me), considering my problems with the format and presentation, I shall definietly be buying the Archie loves Betty trade.

    Yay :)

  9. Johanna Says:

    Oh, thank you for pointing that out. That’s a nice way to split the baby.

  10. Archie Launches Second Magazine Format Title: Veronica & Betty » Comics Worth Reading Says:

    […] telling alternate-future stories of Archie’s marriages to Betty or Veronica, is apparently quite the success, so much so that today Archie Comics announced a second magazine title: Veronica & […]




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