Archie Launches Second Magazine Format Title: Veronica & Betty

Veronica and Betty

Life With Archie, the magazine-format comic telling alternate-future stories of Archie’s marriages to Betty or Veronica, is apparently quite the success, so much so that today Archie Comics announced a second magazine title: Veronica & Betty.

The new title, set to launch in May 2011, “will take Veronica and Betty far away from Archie and the small town of Riverdale into worldwide adventures!” They’re exchange students, and while they’re gone, Archie and Reggie are hanging out with the two girls who take their place. From the press release:

The glamour and excitement of VERONICA & BETTY magazine is set to be written by famed ARCHIE WEDDING and LIFE WITH ARCHIE writer Michael Uslan. The venerable fan-favorite writer will once again be tapping into the essential Archie questions and setting “VERONICA & BETTY” in an entirely new light. Illustrated by Archie Comics superstar Dan Parent, the new ongoing story will switch back and forth between Veronica and Betty’s travels across the globe and Archie, Reggie, Jughead, and the new girls turning Riverdale upside-down.

Note the cover design, which follows Life With Archie in finding whatever excuse possible, no matter how tenuous the connection, to put pictures of currently popular stars on the cover. I feel sorry for kids who buy the issue really wanting to know something about the “Twilight love triangle” or Katy Perry — likely there’s maybe one page inside saying something like “Veronica loves listening to Katy”.

7 Responses to “Archie Launches Second Magazine Format Title: Veronica & Betty”

  1. Anthony Says:

    Interesting they’re going for a second magazine. Though I imagine the magazines are more attractive to retailers vs. the floppy comics (I’ve seen Life With Archie at drugstores around here, places that don’t even carry the digests.)

    One oddity to me: Veronica has top billing overBetty? Can’t recall that on a comic before (other than as a fourth wall breaking gag once). Wonder why the name switch?

  2. Johanna Says:

    I’m pretty sure it’s to avoid conflicting with the Betty & Veronica comic titles while keeping the character name recognition.

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