Dark Horse Retailer Digital Exclusives Debut — Can You Get One?

Dark Horse’s Digital Retailer Exclusive Program, a plan to use comic shops to distribute codes for free online comics, launches today with the release of B.P.R.D.: Casualties. (Who’s got the pool on how soon it shows up on sharing networks?)

That launch link has the list of participating retailers. From my perspective, I can think of six local stores in Richmond, Virginia — and none are listed. (I’m not surprised. When I first wrote about this plan, I sent email to a couple of them asking about their participation and heard nothing back, indicating a lack of interest.) I count 229 stores in the U.S., with six more unidentified and 55 international. If anyone visits these stores, I’d be curious to know how easy it is to get one of the online giveaways — does the store promote it, or do you have to ask for it? Do they require a purchase, or just hand out the code?

2 Responses to “Dark Horse Retailer Digital Exclusives Debut — Can You Get One?”

  1. William George Says:

    Now this is smart business.

    Whenever I see a kid with a lemonade stand giving away free samples, I always lean on the edge of their table, sipping on the cup I got for them, and give them the following advice;

    “Yah know kid, this is damned fine lemonade. I’d love to buy a full cup from you, but I can’t. See yah made it too easy for me to get to your product and I lost interest. All I had to do is just stop here and get it. What are you, dumb?

    Customers like to do extra work for simple things. It makes them feel like they’re earning their purchase. Like when we were cavemen hunting.

    You want the customers? Put a moat around your free samples and make them swim to it.”

    They’re always crying when I leave. I’m sure it’s in gratitude.

  2. Dark Horse Daily $500 Digital Comic Giveaway at San Diego Con » Comics Worth Reading Says:

    […] newsletter that notifies users of what’s been added. Dark Horse is also unique in offering exclusives through comic stores, although participation is not […]




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