PR: What Not to Do: Share Too Much of Your Business

A company whose works I’ve recommended in the past sent out this press release recently. ACTION LAB’S ZOMBIE TRAMP GOES IN HOUSE! The popular Danger Zone series becomes Action Lab Entertainment’s first company funded series. Dan Mendoza’s grindhouse revenge series, Zombie Tramp, started it’s undead rise as a critically acclaimed independent title that recently saw new life at Action Lab Entertainment’s mature readers Danger Zone imprint. The Story follows Janey Bell, Hollywood’s most popular high-priced call girl, who through the […]

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PR: What Not to Do: Be a Kickstarter Jerk

Kickstarter is so easy to use that a lot of people are rushing into it who don’t have the skills necessary to run their own business, especially when it comes to marketing. With so many people using it for comics, it can be difficult to get attention and meet your pledge goal (especially if you’re asking for thousands of dollars). Many Kickstarters know that they need to get mentions and links to succeed. Earlier today, I got one of those […]

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PR: What Not to Do: Send Incomplete Information

I got the following press release from Diamond yesterday, titled “Diamond, Oni Press Extend Distribution Agreement”. Diamond Book Distributors has extended its agreement with one of independent comics’ most respected and innovative publishing houses, Oni Press. DBD will continue to provide sales, distribution, and marketing services for Oni Press, selling its graphic novels and other merchandise into book stores, mass-market merchandisers, libraries and other outlets worldwide. “We’re very excited to continue our relationship with Diamond Book Distributors,” said Joe Nozemack, […]

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PR: What Not to Do: Release Wishful Thinking

This is, perhaps, one of the oddest press releases I’ve ever seen, since it basically says “we’re talking and we hope we get to do this”. Tomorrow, I’m putting out a press release that says I hope I can get Adam Hughes to draw a script I’m writing. From Ape Entertainment: Ape Entertainment hopes to set up shop on Sesame Street! Ape Entertainment announced today that it is currently negotiating with Sesame Workshop for the right to produce a series […]

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PR: What Not to Do: Forgetting Where You Are

It’s very important, with a press release, to realize that you’re talking to an international audience. So if you want coverage for your local event, it’s a huge help if you put the physical site of your news in at least the first paragraph of your release. I was reminded of this with a recent email. The headline conveniently said “A Comic Ship Is Reaching Out to Local Artists: The Shop Will Be Hosting a Monthly Art Jam and Other […]

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PR: What Not to Do: Undercutting Your Retail Partners

What exactly defines a release date? If a publisher says that they’re the only ones who can sell their product starting today, but any other retailer won’t have any stock until November, then is the release date today, or are they just making pre-sales (as comic publishers sometimes do at conventions) against a release date in November? I’m asking this question because I got this rather odd press release for the Grant Morrison: Talking With Gods DVD. Its message seems […]

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PR: What Not to Do: Badger Reviewers Into Ignoring You

I was really really tempted to bring the old “Stupid Publisher Tricks” label out of storage for this one, because boy, do they deserve it. I’ve talked before about how dumb it is to require reviewers to jump through hoops before you let them see your comic. I understand that some small companies may be paranoid about copies of their work getting put online for free, so they want to use DRM copies and individual secret passwords and other worthless […]

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PR: What Not to Do: Having a Useless Website

Brigid Alverson has written a wonderful rant about what journalists want from publisher websites, and how many fail at the basics. Here’s what any publisher site should have, inspired by her list: A page on each of your publications that contains the credits, a cover image (in a reusable form), the price, and the solicitation information. (Ideally, updated when you make changes.) A working search engine and understandable navigation. Contact information and basic company information. I like to know what […]

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