I wasn’t old enough to appreciate how good Max Headroom was when it was on the first time. Now, having recently rewatched the 14 existing episodes, the question of the day is: why isn’t this on DVD?!?!
Although it ran from 1987-1988, it’s a remarkably modern show. Visually, its Brazil-meets-Blade Runner approach, using older technology (like manual typewriter keyboards) to suggest the future, is watchable without seeming outdated. In terms of content, the plots tackled still-timely subjects like identity in an online world, credit problems, vat-grown children for the spoiled upper class, a populace made sonambulent by advertising, and my favorite, how to fight censorship when the censors control the media and want to prevent people from learning to read. To quote its tagline, it still feels “20 minutes into the future”.
Matt Frewer (currently intermittently on Eureka as the Australian hunter) played both roving reporter Edison Carter and his computer-generated alter ego Max Headroom. (Max wasn’t really computer-generated, just Frewer in a plastic suit and makeup with some post-production treatment.) Amanda Pays was his Network 23 controller Theora Jones, running the computer from base while Carter took his videocam to the field. When he got onto the wrong story, they tried to kill him, resulting in his brain being dumped into an experimental personality program and the birth of Max, who would say anything (no matter how true or obnoxious) in his distinctive stutter.
Ratings were never very good for the show, as is typical of thinking science fiction on television. Additionally, one might speculate that any TV network (back in the days when that still meant something) might have been uncomfortable with a show that postulates networks running the world and engaging in all kinds of unpleasant chicanery in the pursuit of ratings. Then there’s Max becoming better known as a spokesperson for the wannabe hip New Coke launch — being associated with such a notable failure doesn’t bode well for the character’s legacy.
As to why it’s not legally available (although plenty of people will sell you DVD sets of varying qualities), the major reason is likely rights. In the U.S., Max Headroom was made by Lorimar, and who knows what’s up with them these days? I still want an official DVD set, though, with crisp reproduction and retrospective documentaries. Until then, let’s sing along with Max and the Art of Noise.
PS Wikipedia says that Comico released a promo poster of Max saying, “Comics will never be the same again”.
I couldn’t find an image of this online — anyone seen it/have a picture?
Update: Here’s what that poster looked like, with that lovely 80s teal background: