Iron Man 2: Stark Expo
To promote the upcoming Iron Man 2 movie, out May 7, Marvel has created the Stark Expo 2010 site (no longer available). In the world of the film, Tony Stark’s father originally started the Expo as a way to demonstrate “better living through technology”. Now, Tony is relaunching the event to “explore the technological wonders that will enhance lives everywhere.”
I like this approach. We’ve lost the magic of world fairs as ways to bring people together, and it’s a wonderful story point to set this up in contrast to weapons technology, which tear the world apart. I also love the faux Exposition logos from previous decades. Apparently something happened in 1974 to prevent further expositions from taking place; we’ll find out what in the movie. One of the Stark Industries subsidiaries is Accutech, which has its own website (no longer available).
Update: And if you want spoilers based on the movie’s novelization, 4thletter has them.