DC Super Hero Girls Get a Lego Movie

The DC Super Hero Girls have two animated movies, Hero of the Year and Intergalactic Games, and a Lego toy line. Now they’re mashing them together in a new original animated film, Lego DC Super Hero Girls: Brain Drain.
When Supergirl, Wonder Woman, Batgirl, Bumblebee, and Katana suddenly realize they cannot remember a single moment from their Monday at Super Hero High, the young DC Super Heroes spring into sleuthing action! Suspecting foul play, they band together to retrace their steps and uncover the mystery of who exactly stole their memories — and what nefarious plan might be afoot?
As you can see from the trailer, this isn’t your typical little-yellow-Lego-person look. They’ve smoothed out the edges, rounded the heads, and given them more typical anatomy, to make them look like the characters in the building sets. Except for the hands, they look more like Playmobil than Lego people to me… or maybe Lego Friends, the mini-doll line aimed at girls.
The voice cast will be the same as the more traditionally animated movies — Grey Griffin (Wonder Woman), Tara Strong (Harley Quinn/Poison Ivy), Anais Fairweather (Supergirl), Teala Dunn (Bumblebee) and Stephanie Sheh (Katana) — with the exception of Batgirl, who has been recast as Ashlyn Selich. Script is by Jeremy Adams (Justice League Action, Lego Scooby-Doo), and the movie is directed by Todd Grimes. That’s a point of concern, since the other two movies were written by Shea Fontana, who’s also done the graphic novels. I hope Adams can capture the voices and character interactions as well.
Lego DC Super Hero Girls: Brain Drain will be available on digital next week, July 25 ($19.99 HD, $14.99 SD), and on DVD on August 8 ($19.98).
3:46 pm
I’m sure this will be a fun movie ( and popular, as Superhero girls is a big hit with my 4 year old niece), but what stuck me about the Press Release was the following statement:
“… the first LEGO® entry in the worldwide DC Super Hero Girls franchise phenomenon”
I find it very bizarre that in the advertisement for the movie, they admit it is a crass marketing move. Shouldn’t they at least pretend that it is being done for creative reasons?
( For similar reasons, I hate it when movie series are referred to as “franchises” .)
It’s clear from this article (http://www.comicsbeat.com/wb-consumer-products-president-pam-lifford-is-selling-a-lot-more-superhero-toys/) that Warner Brothers views the Super-hero girls as their answer to Disney’s Princesses. And that, in my opinion, is a good thing.