New Sonic the Hedgehog Comic Publisher Announced
Well, that was quick! (And explains why Sega was so forthcoming about taking the Sonic the Hedgehog license away from Archie.)
Beginning next year, Sega will be publishing Sonic the Hedgehog comics through IDW Publishing, “the leading publisher of licensed comic books”.
And that’s not just a tagline — they’re big and successful based on their many licenses, including a number of Hasbro properties (My Little Pony, Transformers) and such well-known media franchises as Ghostbusters and Jem and the Holograms.
This is a very early announcement, timed to get attention during the San Diego Comic-Con going on this weekend. No specifics as to writer, artist, format, or release date are available. As the press release says:
Creative teams are currently being formed, and a publishing plan is now underway with more details to come at a later date.
The IDW rep is “excited” and Sega’s Brand Officer is “ecstatic”.
Some new blood, at a company that has built a major part of their business around licenses, is a good idea at this point in the property’s life. I can’t imagine reading this comic, about an anthropomorphic video game character, but I’m sure fans are both interested and a little apprehensive to see how the long-running series will be restarted.