Tokyopop Layoff Update & OEL Marketing

As a followup on the rumors surrounding recent Tokyopop layoffs, Heidi MacDonald (link no longer available) posted word from their editorial director: We have not told any OEL creators to stop working on their projects as a result of Aaron’s departure. The projects that Aaron was supervising are being reassigned immediately to other TOKYOPOP editors who will provide continuity. Meanwhile, Lyle at Crocodile Caucus (link no longer available) has thoughts on OEL production schedules and marketing. The OEL titles are […]

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Tokyopop Layoffs

You’ve probably already heard that Tokyopop laid off six? eight? people at the end of last week. (Reports conflict on the total.) Heidi pointed to a Publishers Weekly piece, which focused on the departure of the vice-president in charge of sales and marketing due to different forecasts on the future of the manga business. Mike Kiley, the editor-in-chief, was quoted as wanting to make changes to stay profitable in a maturing, more competitive market. An editor was also let go. […]

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Tokyopop vs. Viz

David Taylor puts into words something I’ve been wondering myself: does American manga have a “Big Two”? (link no longer available) When it comes to the superhero-oriented direct market (often erroneously referred to as the “mainstream”), the big two publishers are DC and Marvel. It used to be, when it came to manga, the big two were Viz and Tokyopop. Now jump forward to the beginning of 2006, and for me I think it is a bit of a stretch […]

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Manga Retailer Out

A small-town friend of mine had noticed that his Suncoast store had cleared out all of their manga. (I mention the “small town” because that was one of his few outlets for browsing.) Now, ICV2 is reporting that they are “exiting the category” and returning all of the books due to their parent company’s bankruptcy. I stopped into my local branch yesterday, and when I asked, the clerk, without prompting, told me something similar, only she also said that the […]

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How Do You Read Manga?

Via Mark Fossen, how do you read manga? I try to start at volume 1, keeping an eye on new series as they launch. If I like it, I’ll get caught up to whatever they’re at, reading several books in the series at a time. Then I’ll follow them as they release new volumes. When a new book of a favorite series comes out, I may reread the last one or two in preparation for it. If I don’t care […]

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CPM Article Pushes Sampling

It’s refreshing to see a publisher aware of the value of sampling. This Publishers Weekly article (link no longer available) talks about how Central Park Media has revamped its manga program, hired a new director of sales, restored suspended series and outlined plans to use technology to market its manga. […] Next year CPM will publish 40-50 manga titles and utilize tech-heavy promotion. Over the years, CPM has developed ways of integrating the marketing and promotion of manga and anime. […]

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Viz Dominates Graphic Novel Sales

I just received the following from a Viz representative: Bookscan’s sales numbers are out for the week of December 4, 2005, and I am very pleased to announce that VIZ Media manga titles swept ALL Top 10 placements in the Adult Fiction Graphic Novel category (actually VIZ titles dominated the Top 13). A list of the top selling titles follows below for your review: 1. NARUTO Vol. 8 2. RUROUNI KENSHIN Vol. 21 3. BLEACH: VOLUME 10 4. FULLMETAL ALCHEMIST: […]

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