Iron Man 2: Stark Expo
To promote the upcoming Iron Man 2 movie, out May 7, Marvel has created the Stark Expo 2010 site (no longer available). In the world of the film, Tony Stark’s father originally started the Expo as a way to demonstrate “better living through technology”. Now, Tony is relaunching the event to “explore the technological wonders that will enhance lives everywhere.” I like this approach. We’ve lost the magic of world fairs as ways to bring people together, and it’s a […]
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