Dark Horse and the 300
Dark Horse seems to owe much of their survival to the movies. On the one hand, they publish Star Wars tie-ins; on the other, several of their graphic novels have been adapted into successful films (Sin City, Hellboy, and now 300). Usually, a comic company tries to take advantage of that kind of free promotion by selling lots of related comics. DC, for example, had a consignment program with V for Vendetta where retailers could stock up and then return […]
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