Warner Brothers Talks About Plans for UltraViolet, Flixster
Warner’s new digital movie scheme, UltraViolet, gets an article in the NY Times positioning it as a way for the studio to compete with rentals, especially Netflix. This strikes me as misguided. People who simply want to see a film for a buck or two for the night are not the same audience as those who want to own a copy. Wait, let me revise that — from the studio’s perspective, buying a plastic disc isn’t ownership, it’s just a […]
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